Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”.
But that’s so vague.
How do you even know what it is?
Where’s the instructions? The guide? The recipe?
A lot of people think content is just information. About telling the story.
It’s more than that.
You need to keep them reading.
It’s about connecting with your audience.
But doing more than entertain.
Content is about OUTCOME.
Content is about enabling an ACTION.
It’s about getting your clients to act.
And about being clear: what is the action you want the reader to take?
How much of your content puts the reader on a wheel just going round and round?
If you want them to end up somewhere else, step back and take a look at the directions you are giving.