Creating content that performs and delivers
What Do Content Gems Look Like in the Real World?
CASE STUDY 1
Chris Jarvis Plumbing and Bathroom Renovations is a highly successful family business.
After 24 years of managing his own marketing, Chris decided it was time for a website.
Develop all content, including custom images. Create a website, project manage.
What was the clients' list for content - the strengths of his business?
- Family business
- 24 years of experience
- family team of highly skilled tradespeople
- winning awards for excellence for over 24 years
- long list of happy customers who give testimonials.
RESULTS: CONTENT GEMS to anchor and POWERup the marketing message.
My list of Content Gems takes you beyond the facts.
It's not just a Family Business:
- The team that wins the awards is the team that will build your bathroom.
- *This is a unique service offered by this business.
(*Vicki says: I like the sound of that. Might get him to do my bathroom.)
Package up your content to add value and maximise your reach.
Creating EBooks for your sales funnel.
AWARDS and Public Relations tactics look at how you can maximise the perceived value of your service compared to other businesses.
Do you know how to make the most of what you've got?
Do you know how to connect with media?
Tactics to build credibility
Chris Jarvis Bathrooms named Tradie of the Year
by Australian House & Garden magazine
SERVICE BASED BUSINESS
CASE STUDY 2
Fabulous Physical Fun Pilates and Fitness Studio is the dream of owner Bonnie Cunial.
- new website
- create an image library
- personal branding.
Goal: images to attract the "baby boomer" clientele she specialises in training.
Client view: Bonnie's passion is Pilates, and the proposed content focused on What was on offer...courses, the trainers, the options. The product.
What message lies beneath the facts?
The business owner saw the value of the product. The clients valued their relationship with the trainers, and the whole package offered.
RESULTS: CONTENT GEMS. Images told the bigger story of not just fitness technique, but the relationship. The "fun".
- The business owners' own story is one of the most direct and powerful connection points. A massive point of difference for this business.
It's not just Pilates...
"I'm Bonnie and I started personal training at age 52. For the last 10 years I have made my passion my business. I work with people just like you who want to improve their strength, flexibility, fitness and best of all, have fun while they do it. Join me today!"
(*Vicki says: Targeting a niche market, credibility. Genuineness. Who wouldn't want to come on down and play?)
Customers using online searches
On-site content is vital to appear in search engine results. Source Digital Information World.com
Your content attracts business
Consumers say offering free content on a topic of interest is effective in attracting their business. Source: Digital Information World.com
Marketers report success
Offering content to download is an effective tactic to grow email list. Source: Digital InformationWorld.com
Are you one of the *50% of small businesses with no website?
If you're a small business that's growing, you have a website. *Estimate: Australian businesses: source KBB Digital