Photographer 

Copywriter

Credibility Specialist

I work with heart-centered small business owners who just love what they do (like me).

        Photographer 

Copywriter

Credibility Specialist

I work with heart-centered small business owners who just love what they do (like me).

Words

Articulate Your Value.

It's often the hardest, elusive task for you as a small business owner.

Your key message is the anchor for your marketing.

But what is it that your clients really love about you?

If your marketing is not delivering, check your words (and the subtle tones they are wrapped up in).

Words for your web, SEO, Email funnels, and EBook strategy, presentations, and basically wherever you need words.

And lately: Crisis Communications.

Visual Image Branding

Tell your unique story with images that look and feel like you.

I'll show you how.

Pilates -Studio-small business

Content Strategy

Are you making the most of what you have?

Most small business owners leave content gems gathering dust, while spending marketing money talking about things your clients aren't interested in.

How do you know what your content gems look like?

I'll find them. Package them up. And make them shine.

There you go.

We'll take all the elements that create your credibility, and use them in social media and communicating with clients.

Easily. Seemlessly.

Unearth your strengths. Reveal your credibility.

Be more visible. More Credible. More accessible.

Let's connect with the spirit of your business, and you.

This is my business, and I love to work with other small, micro and heart-centered solo businesses.

I get what your needs are. 

I can see it.

Image Branding for women in business
Hi I'm Vicki Yen. Let's get you online and visible.

It's time for the people who really get you, to find you.

Be more visible. More Credible. More accessible.

Need more quality leads?
And sales figures that reflect your value?

 

Does it feel like your dream clients just can't find you?

If you are a small business owner, startup or and solo entrepreneur, you probably know what it's like to be constantly putting money and effort into chasing that elusive dream client.

Not getting the results you want? You want to stop the chase, but what else do you do?

It's time to stop and look at what your content and your message is really saying about you.

When your message is clear and consistent and genuinely reflects you, your unique skillset and your values in business - the rest flows.

I'll show you.

Then watch the response as your images, website, and all your communications touchpoints come to life.

Photography. Women Mean Business

woman who is a small business owner
Introducing relatable you.

Personal Image Branding. And more 

You want your business to be more visible? More accessible? It starts with you.

You add value to this business. Own it.

Show your real, authentic self in the photos-the person your clients meet and relate to.

I'll do my photo-journalist style of shooting featuring natural light. When you're in a location you love, it's easy to feel good. And it shows.

If you've never really liked the idea of having your photo taken (yes, like most of us, including me), find out what it's like to say: "Yes, I love that shot-that feels like me..."

Words

CONVERSION COPYWRITING And CONTENT CREATION

SEO Magic. 

So many small business owners are so immersed in the process of the business, they lose track of what their clients love about them.

I'll find it for you.

Build that bridge between you and your audience. It's SEO magic. I'll seamlessly link it to your visual branding. Create resources so content is easy.

Stop pushing so hard to get your message out there. The right message will draw clients to you. Clients who really get you.

There are clients out there who really get you.
There are clients out there who really get you.

Strategy

SOCIAL MEDIA. Content Plans

 

Social Media: CONFUSED? OVERWHELMED? Tried it but it didn't work?...

There's so many options when it comes to connecting with your dream clients.

You don't need them all.

You just need the options that work for you.

I'll take the mystery out of it for you. We'll make a plan. Identify what fits.

And get it working.

Yoga fitness photography

Photography. Women Mean Business

woman who is a small business owner
Introducing relatable you.

Personal Image Branding 

You want your business to be more visible? More accessible? It starts with you.

You add value to this business. Own it.

Show your real, authentic self in the photos-the person your clients meet and relate to.

I'll do my photo-journalist style of shooting using natural light. When you're in a location you love, it's easy to feel good. And it shows.

If you've never really liked the idea of having your photo taken (like most of us), find out what it's like to say: "Yes, that feels like me..."

Words

CONVERSION COPYWRITING And CONTENT CREATION

SEO Magic. 

So many small business owners are so immersed in the process of the business, they lose track of what their clients love about them.

I'll find it for you.

Build that bridge between you and your audience. It's SEO magic. I'll seamlessly link it to your visual branding. Create resources so content is easy.

Stop pushing so hard to get your message out there. The right message will draw clients to you. Clients who really get you.

There are clients out there who really get you.
There are clients out there who really get you.

Strategy

SOCIAL MEDIA. Content Plans

 

CONFUSED? OVERWHELMED? Tried Social Media and "It didn't work"...?

There's so many options when it comes to connecting with your dream clients.

You don't need them all.

You just need the options that work for you.

I'll take the mystery out of it for you. We'll make a plan. Identify what fits for you.

And get it working.

Yoga fitness photography

Photography. Women Mean Business

woman who is a small business owner
Introducing relatable you.

Personal Image Branding 

You want your business to be more visible? More accessible? It starts with you.

You add value to this business. Own it.

Show your real, authentic self in the photos-the person your clients meet and relate to.

I'll do my photo-journalist style of shooting using natural light. When you're in a location you love, it's easy to feel good. And it shows.

If you've never really liked the idea of having your photo taken (like most of us), find out what it's like to say: "Yes, that feels like me..."

Words

CONVERSION COPYWRITING And CONTENT CREATION

SEO Magic. 

So many small business owners are so immersed in the process of the business, they lose track of what their clients love about them.

I'll find it for you.

Build that bridge between you and your audience. It's SEO magic. I'll seamlessly link it to your visual branding. Create resources so content is easy.

Stop pushing so hard to get your message out there. The right message will draw clients to you. Clients who really get you.

There are clients out there who really get you.
There are clients out there who really get you.

Strategy

SOCIAL MEDIA. Content Plans

 

CONFUSED? OVERWHELMED? Tried Social Media and "It didn't work"...?

There's so many options when it comes to connecting with your dream clients.

You don't need them all.

You just need the options that work for you.

I'll take the mystery out of it for you. We'll make a plan. Identify what fits for you.

And get it working.

Yoga fitness photography

What do small business owners need to know about content?

What's making visitors run from your site?

Does this sound like you?

  • Is your website underperforming? 
  • Do you even know why?
  • Are more than 80% of your web visitors leaving after Page One?
  • Do the analytics stats prove a high bounce rate?
  • Something needs to change, but what? Where do you start?

START HERE. Turn it around. Today. Free.

Now you can identify what's making people run away from your website.  And your business.

What's making visitors run from your site?

Does this sound like you?

  • Is your website underperforming? 
  • Do you even know why?
  • Are more than 80% of your web visitors leaving after Page One?
  • Do the analytics stats prove a high bounce rate?
  • Something needs to change, but what? Where do you start?

START HERE. Turn it around. Today. Free.

Now you can identify what's making people run away from your website.  And your business.

What's making visitors run from your site?

Does this sound like you?

  • Is your website underperforming? 
  • Do you even know why?
  • Are more than 80% of your web visitors leaving after Page One?
  • Do the analytics stats prove a high bounce rate?
  • Something needs to change, but what? Where do you start?

START HERE. Turn it around. Today. Free.

Now you can identify what's making people run away from your website.  And your business.

You're in a world of communication Touchpoints

If you're not getting the results you want, some client touchpoints are not delivering.

But which ones?

Time to find out.

What clients are saying

Small business needs flexible solutions.
Small business needs flexible solutions.

WEB CONTENT and IMAGES

I’ve been doing my own marketing for 24 years. 

Vicki saw my business from a new perspective, and our new website shows it.

Our clients and suppliers love it.

Chris Jarvis, Chris Jarvis Bathroom Renovations

Art speaks an international language
Art speaks an international language

PHOTOGRAPHY

Big shout out and thanks for the great photo shoot in my studio today. Really happy with the outcome.

It is always confronting having pictures done and Vicki made it easy and fun. She is great to work with and you will get a wonderful result. 

Wendy Bailye, The Felt Studio

 

Pilates teacher demonstrating pose with midlife clients
Humanise your website

ACTIVATING CONTENT

Vicki has a way of explaining that makes the content process so easy to understand.

And we love the photos.

Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training

Ever wondered where your content is taking you?

Ever wondered where your content is taking you?

Are you building your own Leaning Tower of Pisa with your content?

Brick by brick, dollar by marketing dollar getting more and more off track?

It's time to get clear about what you want to achieve.

Maximise every tool. Every option.

Every contact to build your credibility.

Then market that.

I'll show you how to get there.

Vicki Yen Photo. Women mean Business
Vicki Yen Photo. Women mean Business

Hello.

I'm not a techie person.

I'm a communications person.

A big picture person. A photographer coming from freelance, media and corporate writer worlds.

It means I see the details that matter as well as that big picture.

And what does that mean for you?

A beautiful, kind client said:  "Vicki really knows how to have the message speak across all dimensions".

First I'll find your core, strongest message. It's there already, just waiting for you to discover it. (And you know it's amazing what a different perspective can uncover.)

You've already got what it takes.

Next, I'll find the tools and the ways to make this refreshed approach work for you.

What are you going for? Clients who love your website.

Want to explore. Want to know more about your business and you.

And want to come back.

 

Small business Big marketing

Here's your Five Steps to Credibility: 

  1.  Be clear about what you want to achieve.
  2.  Unearth your greatest strength.
  3.  Create a consistent message.
  4.  Solve the problems that really matter to your dream client.
  5.  Discover Timing. Delivering the right message. At the right time. Using the right tool.

You're developing a consistent client experience.

That's building credibility.

I love to make images for work. And for play.

Exquisite Photography

Women Mean Business

  • New business. New Image. New energy. 
  • Image Branding, Web Updates, Revive your Presence
  • Create Your Social Media Advantage
  • Claim your identity in the Speakers Circuit
  • Make a statement in the Coaching and Mentor space
VickiYen Photo Image Branding

Photography. Fitness Inspired. Fabulous Over 40

Fitness Inspired Images.

  • Yoga, pilates, strength, fitness, power, joy.
  • Life.

           

Fab Over 40 Yoga fitness photos

BLOG

Keep Doing what You’re Doing. You’ll End Up Where You’re Going.

By Content Marketing Maven

Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”. But that’s so vague. How do you even know what it is?

Read More

Are you desperately seeking awesome content?

By Content Marketing Maven

Everyone talks about Awesome Content as if it’s a miracle cure for business. Are you feeling the pressure to create it?  If only we ‘had some’.

Read More

Where’s your content taking you?

By Content Marketing Maven

Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?

Read More

Content: Are you asking the wrong questions?

By Content Marketing Maven

You know the mysterious dance that happens sometimes in your small or medium-sized enterprise. A prospect contacts you, wanting something very specific.

Read More

Personal Image Branding

Your Marketing Results are Telling You Something Needs to Change. But What?

Vicki Yen-creates Content for small business

Do you know what are you actually saying to your clients?

The problem is in your message.

I can spot it. 

It's time for content that shows your strengths.

Words. Copy. Images.

And a strategy that pulls it all together. 

Makes sense of it all.

 

 

Vicki Yen content enabler for small business

The First Step

Book your free 20 Minute Find Your Missing Link -  Discover Hardworking Content Session.   

Yes, it's no obligation.

Are you a DIY content creator? Stuck in a marketing logjam?

Maybe a different perspective can help?

Let's talk content and results.

  • Do you know your options?
  • What strategies are working in your industry?
  • What are the subtleties and strategies the big corporate communications projects use to unlock your marketing flow? They work for small business, too.

This practical, action-oriented chat might just be the kickstart you need.

Let's get the RETHINK STARTED. *I only keep 2 time slots available most weeks.

 

It's not just about creating more and more content.

Find the link to make your content more efficient.

It's not just about creating more and more content.

Find the link to make your content more efficient.

Everybody tells you to create awesome content.

They just don't tell you how.

Is Your Home Page Copy Killing Your Business?

Special Offer 

Website results letting you down?

Where's the log jam?

Let's find it. 

Are you making all the basic mistakes that get in the way of your website content actually delivering for you?

Action Audit of your Website Content and Strategy only $195*

Call now to book your  Custom Action Audit of your website.

I'll get you started with a 5 Point Checklist.

Then when we get together via Zoom we'll review the key content touchpoints for web performance.

  1. Your Key Message-are you on the right track?
  2. Your SEO
  3. The secrets to creating content that converts
  4. Tips how to recognise powerful content- so you can create your own
  5. Images - the 5 powerful things about choosing and adding images that most just people don't know (as a photographer I really love this bit).

Your 40 minute Web Action Call will deliver:

  1. a review of your main home page and your core website content direction.
  2. step you through the action tips that will power-up you site
  3. shine a light on the areas of your business you should be talking about
  4. get you working on really creating content.

 

andrew-neel-QLqNalPe0RA-unsplash

Session Goals:

  • Get a better understanding of the specific things that make web content more efficient for you.
  • Focus on the unique results you are after.
  • You'll definitely take away tips and actions you can jump onto straight away.

This is a hands-on session, where we'll dive into the key content touchpoints for web performance that few people tell you about.

Special limited time offer. Places limited. Conditions apply*