PHOTOGRAPHY
CREATING CONTENT
Words and images.
It's not just about creating more content.
It's about making your content more efficient.
DIY Content Creation Tip
What's the job you want your content to do?
So, you're a small business owner, tradie or solo entepreneur,
You, personally have a big say in the direction and tone of the business.
Maybe it's this personal touch that clients like about the business?
Think about the message you are sending out with your marketing (social media and all the other tools and methods you choose).
It's more than creating a list of facts.
It's about creating connection.
Your content is creating your credibility.
Rethink .
You want hard-working content.
Ask your web content the question:
What's the job you want your content to do?
When it comes to creating content that works hard for you,
there's a link missing.
I can spot it.
Hello, I'm Vicki Yen.
When you change the way you see your own business, you'll change the way your clients see you.
Why can't your clients find you?
It's your business.
You've got the passion and product knowledge.
But do you communicate it?
Stop marketing
Start communicating
How do you know if your content is performing efficiently for you?
Does this sound familiar?
The marketing budget is all spent. You’ve used all the great ideas you expected would work.
All the strategies you invested in.
You were promised they would work.
You paid for them to work.
And they just didn’t. And, even today, you don’t know why.
Are you still waiting for the promised results?
Something's missing, but what?
Why can't your clients find you?
It's your business.
You've got the passion and product knowledge.
But do you communicate it?
CONTENT
Discover how to identify it.
Package it so your clients find you irresistible.
Your Content Gems
Your digital marketing
What message are you amplifying?
Your images. Your words
What small business owners are saying
Vicki has a way of explaining that makes the content process so easy to understand.
And we love the photos.
Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training
Vicki's creativity plus organisational ability is rare.
My clients' dollars are used efficiently while still producing the highest quality work.
I’ve been doing my own marketing for 24 years.
Vicki saw my business from a new perspective, and our new website shows it.
Our clients and suppliers love it.
Chris Jarvis, Chris Jarvis Bathroom Renovations
Vicki's broad publishing experience, on and offline, gives her unique insight into client needs.
Attention to detail and creativity ensures great results.
As chief designer, I used Vicki's images in many key items of communication collateral.
I found her images always had great composition that would take the design to the next level for the client.
Vicki Yen Content Marketing and Photography
More efficient content delivers results
Keep Doing what You’re Doing. You’ll End Up Where You’re Going.
Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”. But that’s so vague. How do you even know what it is?
Read MoreWhere’s your content taking you?
Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?
Read MoreDid you know an estimated 60%* of What is Spent on Content Creation is Wasted?
Is this you?
You're not alone.
Is Content Performance the big issue facing your business today?
* 3M Corporation. Estimate for 2016 in the USA
Did you know an estimated 60%* of What is Spent on Content Creation is Wasted?
Is this you?
You're not alone.
Is Content Performance the big issue facing your business today?
* 3M Corporation. Estimate for 2016 in the USA
how do you make content marketing work for you?
Special Offer
Website results letting you down?
Where's the log jam?
Let's find it.
Are you making all the basic mistakes that get in the way of your website content actually delivering for you?
Action Audit of your Website Content and Strategy only $195*
Call now to book your Custom Action Audit of your website.
I'll get you started with a 5 Point Checklist.
Then when we get together via Zoom we'll review the key content touchpoints for web performance.
- Your Key Message-are you on the right track?
- Your SEO
- The secrets to creating content that converts
- Tips how to recognise powerful content- so you can create your own
- Images - the 5 powerful things about choosing and adding images that most just people don't know (as a photographer I really love this bit).
Your 40 minute Web Action Call will deliver:
- a review of your main home page and your core website content direction.
- step you through the action tips that will power-up you site
- shine a light on the areas of your business you should be talking about
- get you working on really creating content.
Session Goals:
- Get a better understanding of the specific things that make web content more efficient for you.
- Focus on the unique results you are after.
- You'll definitely take away tips and actions you can jump onto straight away.
This is a hands-on session, where we'll dive into the key content touchpoints for web performance that few people tell you about.
- Limited number of sessions available.
Special limited time offer. Places limited. Conditions apply*