Creating Content That Converts

Are you a small business owner?

Want to grow your business?

 

 

Your results depend on content performance

Creating Content That Converts

Are you a small business owner?

 Want to grow your business?

 

Your results depend on content performance

Words and images.

It's not just about creating more content.

It's about making your content more efficient.

 

DIY Content Creation Tip

What's the job you want your content to do?

 

So, you're a small business owner, tradie or solo entepreneur,

You, personally have a big say in the direction and tone of the business.

Maybe it's this personal touch that clients like about the business?

 

Think about the message you are sending out with your marketing (social media and all the other tools and methods you choose).

It's more than creating a list of facts.

It's about creating connection.

Your content is creating your credibility.

 

Rethink .

You want hard-working content.

Ask your web content the question:

What's the job you want your content to do?

When it comes to creating content that works hard for you,

there's a link missing.

 

I can spot it.

 

Hello, I'm Vicki Yen.

When you change the way you see your own business,  you'll change the way your clients see you.

Hi I'm Vicki Yen

 

 

 

 

 

Why can't your clients find you?

It's your business.

You've got the passion and product knowledge.

 

But do you communicate it?

Stop marketing

Start communicating

How do you know if your content is performing efficiently for you?

Does this sound familiar?

The marketing budget is all spent. You’ve used all the great ideas you expected would work.

All the strategies you invested in.

You were promised they would work.

You paid for them to work.

And they just didn’t.  And, even today, you don’t know why.

 

Are you still waiting for the promised results?

 

Something's missing, but what?

Why can't your clients find you?

It's your business.

You've got the passion and product knowledge.

But do you communicate it?

What are your results telling you?

Is there a link missing between what your content is saying, and what your clients want to hear?

Your content creates the story clients respond to

What if the story of your business is more than a list of facts?

Need more leads?

Are you a DIY marketer? It's time to take charge.

Are you sick of spending energy, focus and money trying all the digital tools to get your message "out there"?

Struggling to find content?

Most businesses are sitting on a goldmine of content

and don't even recognise it.

Small Business Advice

There's attract, and then there's convert.

First you choose the message.

  • Your message determines who you attract.
  • Your message influences whether you entertain, or whether you convert.

Are you changing your strategy but using the same message?

I work with businesses to find the message that matters. The one that shows your strengths.

 

 

CONTENT

Discover how to identify it.

Package it so your clients find you irresistible.

Your Content Gems

Your digital marketing

What message are you amplifying?

Your images. Your words

What small business owners are saying

Pilates teacher demonstrating pose with midlife clients
Humanise your website

Vicki has a way of explaining that makes the content process so easy to understand.

And we love the photos.

Bonnie Cunial, Fabulous Physical Fun, Pilates and Personal Training

Children playing at a pool with pool noodles
Vibrant. Vital. Spontaneous

Vicki's creativity plus organisational ability is rare.

My clients' dollars are used efficiently while still producing the highest quality work.

On location Photographer for tradie
I know Small Business needs flexible solutions.

I’ve been doing my own marketing for 24 years. 

Vicki saw my business from a new perspective, and our new website shows it.

Our clients and suppliers love it.

Chris Jarvis, Chris Jarvis Bathroom Renovations

Cover of major publication showing images of people
Stand out online

Vicki's broad publishing experience, on and offline, gives her unique insight into client needs.

Attention to detail and creativity ensures great results.

 

 

Chinese woman, girls in party dress, Indigenous dancer
Diverse small business clients

As chief designer, I used Vicki's images in many key items of communication collateral. 

I found her images always had great composition that would take the design to the next level for the client.

Vicki Yen Content Marketing and Photography

More efficient content delivers results

Powerup your website

Powerup your own DIY Marketing

Are your results showing your website content doesn't say what your clients want to hear?

  • Identify what's missing
  • Unearth your content gems
  • Create hard-working content
  • See results you can measure

 

Attract more leads

Fast-track the pathway for your leads to find you.

  • Create a strategy, tactics and all the resources you need to resonate with your dream clients
  • Unlock the action steps for you that are time efficient. Budget conscious. Effective
  • Results driven

 

 

Convert More

Working hard for your leads?

Then what?

  • Do you lose them at hello?
  • How many opt-ins just opt out?
  • How many quotes just never call back?

On it's own, generating leads is not the miracle cure. It's one part of the jigsaw.

Keep Doing what You’re Doing. You’ll End Up Where You’re Going.

By Content Marketing Maven | 21/02/2020

Everyone Keeps Saying The Answer Is To Create “Great Content, Compelling Content”. But that’s so vague. How do you even know what it is?

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Are you desperately seeking awesome content?

By Content Marketing Maven | 15/01/2020

Everyone talks about Awesome Content as if it’s a miracle cure for business. Are you feeling the pressure to create it?  If only we ‘had some’.

Read More

Where’s your content taking you?

By Content Marketing Maven | 12/01/2020

Are you building your dream, or a Leaning Tower of Pisa? Your small business started with a dream. But now?

Read More

Content: Are you asking the wrong questions?

By Content Marketing Maven | 03/03/2020

You know the mysterious dance that happens sometimes in your small or medium-sized enterprise. A prospect contacts you, wanting something very specific.

Read More

Did you know an estimated 60%* of What is Spent on Content Creation is Wasted?

Is this you?  

You're not alone.  

    Is Content Performance the big issue facing your business today?

                                                                                                                                                      * 3M Corporation. Estimate for 2016 in the USA

Did you know an estimated 60%* of What is Spent on Content Creation is Wasted?

Is this you?  

You're not alone.  

    Is Content Performance the big issue facing your business today?

                                                                                                                                                      * 3M Corporation. Estimate for 2016 in the USA

Special Offer 

Website results letting you down?

Where's the log jam?

Let's find it. 

Are you making all the basic mistakes that get in the way of your website content actually delivering for you?

Action Audit of your Website Content and Strategy only $195*

Call now to book your  Custom Action Audit of your website.

I'll get you started with a 5 Point Checklist.

Then when we get together via Zoom we'll review the key content touchpoints for web performance.

  1. Your Key Message-are you on the right track?
  2. Your SEO
  3. The secrets to creating content that converts
  4. Tips how to recognise powerful content- so you can create your own
  5. Images - the 5 powerful things about choosing and adding images that most just people don't know (as a photographer I really love this bit).

Your 40 minute Web Action Call will deliver:

  1. a review of your main home page and your core website content direction.
  2. step you through the action tips that will power-up you site
  3. shine a light on the areas of your business you should be talking about
  4. get you working on really creating content.

 

andrew-neel-QLqNalPe0RA-unsplash

Session Goals:

  • Get a better understanding of the specific things that make web content more efficient for you.
  • Focus on the unique results you are after.
  • You'll definitely take away tips and actions you can jump onto straight away.

This is a hands-on session, where we'll dive into the key content touchpoints for web performance that few people tell you about.

Special limited time offer. Places limited. Conditions apply*